Speech by Phoenix Lumari, The Executive Director of PI GCV, for Thailand GCV Industry Alliance Conference 

September 14, 2025 – Vayupak Grand Ballroom, Bangkok

Dear Thailand GCV Ambassadors, esteemed merchants, and dedicated pioneers,

It is an absolute honor to be here today at the Merchant Alliance Thailand Conference. Thank you all for welcoming me. It is a tremendous privilege to stand before such passionate leaders, merchants, and ambassadors who are shaping the future of the GCV movement in Thailand.

Since Ms. Rung Arun Maneechot began her journey as Head GCV Ambassador on April 10, we have witnessed truly remarkable milestones. From achieving millions in GCV data to establishing ambassadors across 74 regions, your efforts have laid a strong foundation for the growth of GCV in Thailand.

I want to sincerely commend every one of you  ambassadors, merchants, and pioneers for your dedication, seriousness, and commitment. The results we see today are a direct reflection of your hard work, discipline, and willingness to take action. You have proven that we are not just building an idea; we are creating a living, thriving ecosystem.

Acknowledging Our Leadership Team

Let me recognize our outstanding leadership team:

Ms. Rung Arun Maneechot, our Head GCV Ambassador, has led with vision and determination. She has coordinated and guided Regional Ambassadors, set clear goals, monitored progress, provided support, and ensured the successful propagation of GCV initiatives throughout Thailand. Her dedication to high productivity, engagement, and collaboration has inspired every member of the ecosystem.

Mr. Banjong Wongnarong, our GCV Education Ambassador, thank you for educating and empowering the community.

Mr. Phupanthong Chishomphu, our Ecosystem Development Ambassador, has been relentless in expanding our merchant network.

Thailand’s Role in the International Industry Alliance

As the Chair of the International Industry Alliance, I am especially proud to see Thailand represented by Ms. Wantana Intrachaeng as Chair and Mr. Apiwit Noknakorn as Vice Chair. Their role is not only to connect Thai businesses across industries within the country but also to identify opportunities to export products internationally.

Their leadership in linking Thai businesses to the global GCV network will be a significant achievement. Under their guidance, Thailand will become a shining example of how real businesses can embrace Pi and strengthen the ecosystem.

Merchants & Pioneers – The Heartbeat of GCV

To all our merchants and pioneers: you are the heartbeat of this movement. Your engagement, creativity, and active participation transform a concept into a thriving reality. By connecting real businesses to Pi, you are helping us create a self-sustaining economy that demonstrates the tangible value of GCV.

Global Context & Adoption Examples

Across the world, the International Industry Alliance is growing rapidly. In China, Yiwu has 5,000 factories producing over 1,000 products, all ready to export using partial Pi payment and fiat, and Mr. Jiao’s auto-parts business is also integrated and ready for export   proof of China’s real-world adoption of Pi.

In Vietnam, a major rice exporter is now accepting Pi for trade, marking real-world adoption in agriculture. In the Arab region, seven companies have joined the alliance. And this is just the beginning. Soon, we will see many more companies globally accepting Pi, supporting GCV, and helping us build a new value chain. Businesses can use Pi within the ecosystem or exchange it for goods and services, creating a self-sustaining Pi economy.

Our ultimate goal is for businesses worldwide to accept Pi, giving the world a clear reason to recognize and respect GCV, because real businesses are using Pi in commerce and trade.

Thailand as a Global Example

Thailand is already setting a standard for the world. The work you have done in training, onboarding, and implementing strategies shows that real businesses can successfully integrate Pi. This conference is not only a celebration of achievements but also a call to action: let us continue to innovate, expand, and collaborate; support fellow ambassadors; empower merchants; and grow the GCV network in Thailand and beyond.

Every Pi transaction, every merchant recruited, every ambassador trained brings us closer to a self-sustaining, thriving ecosystem. Each one of you here represents a cornerstone of Thailand’s GCV movement. Merchants are the foundation of our ecosystem they drive commerce while building trust, reputation, and engagement at the local level. Ambassadors are the bridge between vision and reality—they guide, inspire, and ensure the GCV mission is embraced and enacted.

Thailand is uniquely positioned to be a beacon for GCV across Asia. By uniting our efforts, focusing on community-driven growth, and fostering collaboration among ambassadors and merchants, we can accelerate the adoption of GCV solutions, create sustainable impact, and strengthen the foundation of this global movement.

Let today serve as a reminder that every action matters. Every conversation, every partnership, and every effort to educate and empower strengthens the GCV movement—not just in Thailand, but around the world. Together, we are building an ecosystem that thrives on integrity, innovation, and inclusivity.

As we move forward, let us carry the spirit of dedication, unity, and optimism. Let us continue to support and guide one another, celebrating every achievement along the way. Thailand has the talent, the vision, and the heart to lead by example. I am confident that with your unwavering commitment and collaborative spirit, the Thailand GCV Industry Alliance will not only meet but exceed its goals, creating a lasting impact for our communities, merchants, and the global GCV family.

Thank you to everyone who has contributed, especially our leadership team and all the merchants supporting GCV. Let us continue working together, innovating, and expanding the reach of GCV, building a strong, united, and thriving Thailand and a world where Pi and GCV are recognized, respected, and valued everywhere.

Thank you.

Lumari

Chair – International Industry Alliance   

Building Industry Alliances. Driving Utility. Connecting the World. Strengthening Supply Chains Globally.